Making your clients the star and your solution the hero.
Cepheid - Oncology Collaboration Feature
With a large industry conference approaching, Cepheid wanted to bring their stakeholders up to speed on the progress of their new oncology program. In particular, Cepheid chose to highlight the team of scientific collaborators that were contributing to the program from research institutions across the country.
American Lung Association & Cepheid - Ride Against TB
The goal of Cepheid's "Ride Against TB" campaign was to raise awareness for tuberculosis (TB) and to benefit the American Lung Association. Cepheid solicited the talents of reality-TV personality, Paul Teutul, Jr. from the hit television show, American Chopper.