Storytelling Study
From Research to Real:
Telling the Story of How Point-of-Care Diagnostics Is Opening a Path to Hepatitis C Elimination
For Cherokee Nation Health Services, eliminating Hepatitis C starts with reaching the most vulnerable — and compressing the time between diagnosis and treatment.
Transforming clinical findings into a compelling story for community-based diagnostics.
In collaboration with Cepheid's Marketing Communications team, we set out to tell the whole story — not just the clinical outcomes, but the leadership alignment and cross-departmental commitment that made implementation possible.
Through video, the people behind the work, their passion and shared commitment, come to life.
A story that brings the findings to life — connecting the data, the outcomes, and the people who made it possible.
From Script to Screen
Bringing together client and creative teams across five states in preparation for on-location filming.
Pre-production
Pre-production for this project unfolded over several weeks, bringing together our team, Cepheid, and CNHS to align on story direction, production expectations, logistics, and scheduling. Every decision — from interview subjects to facility access and shot planning — was worked through collaboratively before a single camera was packed.
Approximately two months ahead of the production, our team made a dedicated trip to Tahlequah for a location scout, touring the Cherokee Nation Outpatient Health Center and the Behavioral Health facility to assess spaces, plan interview setups, and get a clear picture of what the two-day shoot would require on the ground.
Two Days in Tahlequah
A demanding on-location schedule across two facilities, six interview setups, and the surrounding community.
Our team arrived a day ahead of the two-day production to stage equipment and prepare for a demanding schedule.
Seven interviews were conducted across six separate spaces spanning two primary facilities — the Cherokee Nation Outpatient Health Center, a 469,000-square-foot regional health campus, and the Behavioral Health facility.
Each interview was set up in a documentary style with two cameras and professional lighting, requiring a full production reset six times across both locations.
B-roll coverage extended beyond the facilities to include street-level and aerial drone footage of the surrounding Tahlequah community, captured across both production days to round out the visual story.
Post-production
With over three hours of interviews and more than 200 b-roll shots in hand, post-production became an exercise in focused storytelling.
The raw material was rich — candid conversations, on-location footage, archival photos, and a level of detail that could have easily filled twenty minutes of screen time. The editorial challenge was compression without sacrifice: distilling a story with legislative roots, clinical findings, departmental collaboration, and deeply personal motivations into a focused, accurate narrative.
Cepheid-branded graphics, a key data visualization, and archival photos were woven throughout. Four meticulously sourced music tracks were chosen by our team to maintain momentum and tone of the story.
The result is a six-minute film that honors the vision of CNHS, the technology Cepheid brought to the table, and the people whose lives it changed.
Stories
Crafted
for
Success